Elevating Brands
Expanding Globally
Leveraging the brand momentum of WOOLRICH and other strategic assets, BXN is accelerating the global expansion of the SAINT ANGELO brand through a "coattail" strategy. This is complemented by distinct competitive advantages including BISINNO manufacturing and ASHWELL's 24-hour online customization services. The Group is progressively establishing subsidiaries in key overseas regions while vigorously developing cross-border e-commerce, thereby weaving a dense digital service matrix that reaches consumers worldwide. Guided by the principle of "Multi-Brand Channel Synergy + Localized Marketing + Intelligent Manufacturing in China + Global R&D and Supply Chain," BXN is steadily advancing the scaled development of its international markets.