WOOLRICH

Luxury outdoor lifestyle brand

WOOLRICH is America’s oldest luxury outdoor lifestyle brand, founded in 1830 by John Rich in a small town in the Appalachian Mountains of the eastern United States. The founder’s family began by producing woollen fabrics and, thanks to their superior craftsmanship and outdoor functionality, became the designated supplier of military blankets during the American Civil War. Subsequently, the brand gradually expanded its product range to include outdoor collections such as hunting, skiing and golf, thereby consolidating its professional foundation in the outdoor market.

In 1939, WOOLRICH took a historic step by utilising its exceptional wool insulation technology to create a new range of outdoor gear for Admiral Richard Byrd, a passionate outdoor explorer, and accompanied him on his successful Antarctic expedition. From that point onwards, WOOLRICH’s outdoor clothing and equipment began to enjoy widespread popularity.

Having weathered nearly 200 years of change, WOOLRICH remains a vibrant presence in the global market, demonstrating its enduring vitality across the ages. At the heart of this lies the brand’s DNA—‘Born of nature, true to function’—and the ‘pragmatic aesthetic’ that stems from it. This core ethos has also established a solid and deep-rooted foundation of trust in the hearts of consumers worldwide. Its iconic Buffalo Check red-and-black tartan, Arctic Parka, Pennsylvania Tuxedo classic hunting jacket and durable woolen garments have become timeless symbols of American retro culture and outdoor aesthetics.

Today, WOOLRICH’s product portfolio comprehensively covers American casual wear, outdoor apparel, children’s clothing, home textiles, as well as fragrances, eyewear and jewellery. The brand’s business footprint spans 32 countries worldwide, including Europe, the United States and Japan, with over 1,100 retail outlets (including flagship stores, brand boutiques and authorised retailers), whilst maintaining a strategic presence on all major e-commerce platforms. Thanks to its extensive global reach, WOOLRICH has become a highly representative luxury outdoor lifestyle brand.