Built on a foundation of intelligent manufacturing, the company operates three major production bases in Wenzhou, Shanghai, and Hefei. Supported by a comprehensive distribution network, its business spans across China and extends to 15 countries and regions worldwide. Over time, a coordinated multi-brand development ecosystem has taken shape, enriching a more diversified apparel lifestyle landscape.
Rooted in the Chinese physique,
we craft a multi-brand wardrobe
with a global outlook.
Advancing fashion culture, Enriching beautiful lives
Building a platform for thriving, Forgoing a century lasting enterprise
Innovators lead the way, Strivers build the foundation
Small daily progress, Great eventual gains
Seeking gains with intergrity, Sharing benefits together
Customer first,empower employees, Reward shareholders, Contribute to society
Three Orientations:Youth-Orieented, Professional Expertise, Career-Driven
Four Passes:Resilience to Hardship, Resistance to Temptation, Endurance of Unfairnes, Cultural Alignment
Three Spirits:Commitment to Contracts, Relentless Striving, Performance-Driven
Be humble in character; be dedicated in work
Keep your word; see your actions through to the end
Love your country and manage your household well; revere heaven and love others
At Thirty, We Set Out Anew
A reflection on three decades of growth, capturing the brand’s journey and milestones through time.
